Carolina Vázquez
Lead Designer & Art Director
I'm an Argentinian Designer and Art Director based in Amsterdam, specializing in visual identities and design systems. I studied Graphic Design at the Universidad de Buenos Aires (FADU), and built my career within advertising agencies, a path that shaped how I approach every project, both creatively and strategically.
Over the years I've worked on branding and campaigns for clients including Coca-Cola, Stella Artois, Foodora, Elf Cosmetics, Amazon, and Globant, with work recognized at Cannes Lions.
I'm currently a Lead Designer at &Walsh, where I execute as well as direct creative output across brand and campaign work, guiding projects from concept through execution while mentoring and leading the designers on my team.
&Walsh
Present
Lead Designer
- Leading creative direction and design execution across brand identity and campaign work.
- Managing and mentoring designers, overseeing quality and consistency of output across projects.
- Partnering with strategy and creative leadership to shape brand identity and campaign concepts.
72&Sunny
2025
Senior Designer
- Developed brand identity and campaign design across print, digital, and OOH.
- Collaborated with cross-functional creative teams to bring concepts from strategy to execution.
Freelance
2024 – 2025
Senior Designer
- Delivered branding, identity, and campaign design work for independent clients.
- Managed end-to-end projects independently, from concept through final delivery.
Gut Agency
2021 – 2024
Midlevel to Senior Designer
- Contributed to award-winning campaigns recognized at Cannes Lions: 2× Grand Prix, 6× Gold, 4× Silver, 3× Bronze.
- Part of the team awarded Agency of the Year.
- Grew from Midlevel to Senior Designer, taking on increasing creative and leadership responsibility.
Leo Burnett
2019 – 2021
Junior to Midlevel Designer
- Designed across print, digital, and OOH campaigns.
- Progressed from Junior to Midlevel Designer, taking on greater creative ownership.
Estudio Upper
2018 – 2019
Junior Designer
- Supported design and branding projects, developing foundational skills in visual identity and campaign design.
2× Grand Prix
Cannes Lions | Gut Agency
6× Gold
Cannes Lions | Gut Agency
4× Silver
Cannes Lions | Gut Agency
3× Bronze
Cannes Lions | Gut Agency
Agency of the Year
Gut Agency
Creative direction
Design disciplines
Languages
FADU
Degree in Graphic Design
Universidad de Buenos Aires
Cambridge
English Advanced Level
Cambridge Exams