Year: 2022      Gut Agency

Graphic Design
Carolina Vázquez

Cristian Rossi


Bud66 is the sponsor of Paraguay's largest festival, Asunciónico. And as a brand that is involved and supports diversity, it decided to redefine the VIP from "very important people" to "very inclusive people". Generating an inclusive space for all those people who are neither models nor influencers, and therefore do not fall within the norm to be inside the VIP.

Working under three pillars: the brand, the festival and diversity, a visual system was developed to convey that this time the VIP is for everyone. From the use of different typographic variables to emphasize diversity, to the combination of colors and illustrations of the brand and the festival to show the presence of the two. Creating a dynamic, joyful and fluid identity.