Year: 2023 Gut Agency
1000 Slides
Globant is an Argentinian technology consultancy that wanted to differentiate itself from its competitors. That is, instead of boring everyone with papers, incomprehensible graphs, meaningless numbers and endless decks, they are flexible and get straight to the point. Basically, they cut out the nonsense of the consulting world. And that became their concept: "enough with the consultancy bullshit."
To showcase this we took all the elements from this world and created a satiric campaign that parodied our competitors eternally long decks with an even longer one (1000 slides to be precise). The whole visual ID is inspired by a boring classic office look and feel that resonates with what the clients were tired of seeing but expressed in a modern and dynamic language.
